We are seeking a dynamic Marketing professional with an active Marketo Certification (or willing to get it) to join our Software Development Consulting organization. As a key member of our Marketing team, you will be responsible for designing and implementing effective email marketing campaigns for our large corporate clients. Your expertise in Marketo's coding language will be crucial in creating visually appealing and engaging email templates that drive customer engagement and achieve campaign objectives.
Responsibilities:
- Develop and implement email marketing campaigns using Marketo, targeting the client's main audience
- Design visually appealing and responsive email templates using Marketo's coding language
- Collaborate with clients to understand their marketing goals and translate them into effective email campaigns
- Segment and manage email lists, ensuring accurate targeting and personalized content delivery
- Conduct A/B testing and analyze campaign performance metrics to optimize email marketing strategies
- Stay updated with the latest email marketing trends and best practices, and provide recommendations to improve campaign effectiveness
